Such a "joke": China even now all clothing enterprises are discontinued, light is reservoir pressure goods in the warehouse at least for domestic sales of the clothing enterprise to sell the three years. Shows how serious the problem of inventory in the domestic apparel industry. Clothing has obvious seasonal, and clothing product updates faster and faster, how to deal with the increasing inventory has become one of the most headaches of the clothing industry.
Any a clothing store to achieve zero inventory is not realistic, therefore, can grasp the rhythm, at the appropriate time to do some proper sale activities; for example, buy, VIP benefit sale, issuing coupons, buying time, holidays promotion and so on, are a good way. Generally speaking, this method is not too likely to damage the credibility of the operator, the image, it is not easy to affect the relationship with the supplier.
Nanjing Li Xiao shop for more than 2 years, her secret is to prevent the stock exchange timely contact with wholesalers. At the time of purchase, she insisted on a small amount of a variety, and fixed the rules to the store shopping guide, as long as new styles within 3 days no asking a person, or not sold in 5 days, then quickly return to the wholesaler to exchange other colors or styles.
At present, the clothing wholesale market is highly competitive, wholesalers to as many sellers, generally allow exchange with other colors or styles. For those who do not allow the exchange of wholesalers, Li Xiao is determined not to get the goods. In her words, this method not only to prevent the pressure to bring her the greatest cash flow, but also to the new store in an endless stream, very attractive to buyers of the eye. Of course, this also has a drawback, that is, to look at the face of the wholesalers, and adjust the goods can not be too frequent.
When the existing sales channels are not enough, can not digest inventory, you can consider the target consumer groups, to open up other forms of sales channels.
Nanjing a professional operation of sports brand clothing store, because the backlog of hundreds of styles outdated sportswear, occupied a lot of money, made the boss very distressed, through outlets obviously can not in the short term will sell these stocks. Later, the store owner to find a way. Nanjing has a lot of colleges and universities, and college students are obviously the main consumer groups, and college students generally love to wear brand-name, but many students because of economic problems and can not afford to buy brand-name sportswear.
The boss through a friend of the City Sports Bureau, contact the school's sports associations, sports department or the teacher responsible for sports equipment. He was below the market retail price of 30% of the price will be sold to students in the school student, at the same time to give the relevant sports person in charge of 10% of the Commission, which is a very good thing for both parties.
So some schools to he provides short-term sales site, and some to him provides radio ads and billboards advertising support, work study program also devoted to student organizations for him one hostel run marketing; he Penny sponsored activities such as school badminton, basketball, further establish and school. Because of cheap, after 3 months, actually by 10 schools all product goods are cleared.
Now there are a number of professional acquisition of stock products company, set up a professional store sales of inventory, the operator can also consider cooperation with these companies.
There is no doubt that advertising can certainly improve operator visibility, if store advertising often can also get a certain degree of supplier support, and a multimedia is can use goods to offset the advertising fee, it is conducive to the future business activities of operators, belonging to the immediate loss in exchange for future earnings.
Once had a store owner lies with the city's television talk into advertising deals, with 800 sets of thermal underwear charge against a sum of 800 million yuan of the advertising fee (the thermal underwear market value of 180 yuan / sets, but store purchase price only 60 yuan / sets). And the TV station at the end of the opening of the customer Association, the warm clothing as a gift to the participants of the customer.
The owner not only with the stock in exchange for the advertising effectiveness, but also with 80 thousand yuan of invoices to the supplier to apply to the 50% of the cost of reimbursement. The store is equal to half of the money, but received 80 thousand yuan in advertising returns, but also promptly clean up the hands of the inventory.
Organize and take part in some pertinent trade fairs.
A good way to sell inventory backlog of products by participating in the exhibition is the Shanghai operators especially adept at.
Do clothing inventory agent is very high, is a potential investment direction, the "inventory agent" well done, and sometimes more profitable than the normal operating stores.
A clothing store owner in Nanjing Xinjiekou talked about his "inventory agent" experience, repeatedly called a profitable. He said: "the agency stock goods, often more profitable than selling goods." He calculated brushstroke Zhang: to 100 yuan, the price for the goods, for example, apparel agent company in liquidation of inventories, generally at a price of about 1 percent to package granted to "inventory agent", Shanghai has also appeared minimum 0.5 discount purchase discount. According to the rules of inventory digestion is generally lower than 50 percent off, the highest purchase price of 10 yuan can be sold at 50 yuan.
On the mall, the organization of the commodity Koudian special session, generally only about 10%. That is to say, 50 yuan of goods, just buckle to 5 yuan. In addition, the special commodity does not use the VIP card, there is no counter of the renovation costs, staff wages and office costs are also reduced by half. In this way, 50 yuan to earn at least 30 yuan.